Simply Red - We're In This Together

What this video is

Released in June 1996 as the official anthem of UEFA Euro 1996, hosted in England, this video sits at the intersection of mid-90s UK soul-pop and a peak moment of English football nationalism. The song was chosen by The Football Association as the tournament's theme, giving it rare institutional backing for a pop release. The video's warm, community-driven aesthetic mirrors the song's gospel and world music…

Why it matters

Represents a key subgenre of mid-90s UK soul-pop: the sports anthem crossover, where mainstream chart soul was enlisted for institutional cultural events. Simply Red's blend of blue-eyed soul, gospel choir, and world music inflections (flugelhorn, percussive anthemics) positioned 'We're In This…

The director

Zanna is a London-based photographer, director, and stylist active since the mid-1980s. Her music video credits include Simply Red: Stars (1991), Tasmin Archer: Sleeping Satellite (1992), The Pretenders: Night in My Veins (1994), and multiple Simply Red…