Simply Red - For Your Babies

What this video is

Released in January 1992, 'For Your Babies' arrived at the height of Simply Red's commercial dominance in the UK, with the parent album Stars having already reached number one. The black-and-white visual treatment situates the video within a wider early-90s trend of stripping away 1980s pop excess in favour of emotionally direct, intimate imagery — a shift mirrored across UK soul, sophisti-pop and Britpop's nascent…

Why it matters

A landmark entry in the early-90s British blue-eyed soul ballad canon, 'For Your Babies' demonstrates the mature commercial and artistic peak of Simply Red's Stars era. The video's B&W treatment by Andrew Morahan — a director then at his own peak following Guns N' Roses and George Michael work —…

The director

Andrew Douglas Morahan (born 11 August 1958, Kensington, London) is a British commercial, film and music video director. He studied graphic design at St Martin's College and became a central figure in the UK music video revolution from the late 1980s through…