Simply Red - Home

What this video is

Released in spring 2004 as the fourth single from Simply Red's eighth studio album Home (2003), this video represents a pivotal moment in the band's commercial history: the album was the first released on Mick Hucknall's own independent label, simplyred.com, and went on to become one of the best-selling independent albums of its era, peaking at #2 in the UK. The choice of a warm, performance-centred aesthetic…

Why it matters

Represents the mature phase of UK blue-eyed soul and adult contemporary pop in the early 2000s. Simply Red's ability to sustain chart relevance into a fourth decade via an independent model, combined with a back-to-basics visual approach, makes this video a key document in the genre's evolution…

The director

Australian director holding a Bachelor of Film and Television from the Victorian College of the Arts, Melbourne University. Based in the USA since 2001. Prior credits include performance-based TV commercials and the award-commended documentary Muck Up Day…