Motley Crue - If I Die Tomorrow

What this video is

Released in 2004/2005 as Mötley Crüe's comeback single following a high-profile reunion, 'If I Die Tomorrow' occupied a culturally complex position: a glam-metal band from the Sunset Strip excess era adopting the melodic confessional grammar of mid-2000s post-grunge radio rock. Originally written by Simple Plan and brought to the band by producer Bob Rock, the song was reshaped by bassist Nikki Sixx. The video…

Why it matters

Significant as a mid-2000s hard rock crossover artifact, the video bridges glam-metal iconography with the confessional narrative style dominant in post-grunge MTV programming. Its chart performance (No. 4 Mainstream Rock) validated the reunion strategy and demonstrated the continued commercial…

The director

Paul R. Brown is an American graphic designer, photographer, and music video and commercial director. His early career began at Pentagram in London, followed by Frankfurt Balkind in Los Angeles, then Capitol Records as art director and Creative Director at…