Buckcherry - For the Movies

What this video is

Released November 30, 1999, 'For the Movies' arrived at a complex inflection point in rock music: nu-metal and rap-rock dominated MTV airplay (Limp Bizkit, Korn, Rage Against the Machine), while post-grunge acts held mainstream chart presence. Buckcherry occupied an outlier position, reviving the unapologetic, glam-inflected hard rock of the Sunset Strip in a climate that had largely abandoned it. The band had…

Why it matters

Represents a late-90s hard rock revival aesthetic that ran counter to dominant nu-metal and post-grunge trends. The video's raw performance format and sleaze-rock visual language contributed to Buckcherry's identity as a retro-forward outlier on DreamWorks Records, with the debut album eventually…

The director

David Charles Meyers (born October 19, 1972, Berkeley, CA) studied Film Production and Philosophy at Loyola Marymount University. He worked at Paramount and Fox before transitioning to music video direction. He has directed 200+ videos, earned 12 MTV VMAs…