Friendly Fires - Hurting

What this video is

Released in November 2011 as the music video accompaniment to the third single from Friendly Fires' second album Pala (XL Recordings, May 2011), a record that debuted at #6 on the UK Albums Chart. The video arrived at a moment when post-Gondry surrealist VFX aesthetics were being rapidly democratized by Cinema 4D and accessible compositing pipelines. Lewandowski's background on Tron: Legacy positioned him as a…

Why it matters

A landmark example of VFX-led music video narrative in the UK indie-dance genre, demonstrating how Cinema 4D-based compositing could deliver blockbuster-quality CG on a music video budget. The video's nomination for Best VFX at the UK Music Video Awards confirms its industry recognition. It sits…

The director

Los Angeles-based director and VFX artist. Served as graphics lead animator on Disney's Tron: Legacy (2010) at Digital Domain, later contributed animated graphics to Joseph Kosinski's Oblivion (2013). Gained viral recognition for self-directed CG short films…