!!! (Chk Chk Chk) - Ooo

What this video is

Released in November 2015 as a promotional video for the album As If (Warp Records, October 2015), 'Ooo' arrived at the height of internet-native music video culture, where viral short-form absurdism — exemplified by Too Many Cooks (2014) — had become a legitimate creative currency. The choice of Casper Kelly as director was a deliberate invocation of that viral Adult Swim aesthetic, transplanting the band into a…

Why it matters

Represents the dance-punk genre's mid-2010s accommodation of internet humor aesthetics. !!! (Chk Chk Chk) had by 2015 transitioned from raw post-punk funk toward a more polished disco-electronic sound on Warp Records, and 'Ooo' marks a convergence of that musical maturation with the era's dominant…

The director

Casper Kelly is an American writer, director, and producer. He is the co-creator of the Adult Swim live-action series Your Pretty Face Is Going to Hell and the animated series Stroker & Hoop. He wrote and directed the viral Adult Swim Infomercials episode…