!!! (Chk Chk Chk) - Every Little Bit Counts

What this video is

Released January 2016 as a promotional video for the track from !!!'s sixth album As If (Warp Records, October 2015), the video arrives at the peak of Adult Swim's cultural influence on indie and alternative music video aesthetics. Director Casper Kelly, fresh off the viral success of Too Many Cooks (2014), brings his absurdist television-parody sensibility to the dance-punk context. The newscast-invasion premise…

Why it matters

!!! (Chk Chk Chk) occupy a singular position in the dance-punk lineage, bridging post-punk funk, disco, and indie electronic since the early 2000s. 'Every Little Bit Counts' represents the band's most pop-accessible single to that point, with the video amplifying its reach through Adult…

The director

American writer, director, and producer. Co-creator of the Adult Swim live-action series Your Pretty Face Is Going to Hell and the animated series Stroker & Hoop. Writer and director of the viral 2014 Adult Swim short Too Many Cooks, which amassed over two…