Medy - Bambola

What this video is

Released in June 2023, Bambola sits within the peak commercial moment of Italy's second-generation trap wave — a scene defined by artists with North African and sub-Saharan diaspora backgrounds rapping in Italian, French, and Arabic-inflected slang. Medy, operating within the gravitational pull of the broader Andry The Hitmaker production network, represents the Francophone-Italian corridor that links Milan's…

Why it matters

Bambola is a document of Italian trap's 2023 commercial apex, demonstrating how the scene absorbed Afrobeats rhythmic cadences and Mediterranean warmth into its production palette. The collaboration with Andry The Hitmaker — one of Italy's most commercially successful trap producers — underscores…

The director

Milan-based filmmaker, video editor, and digital colorist active in Italian urban music video production. Co-founder or affiliate of Flexin Media Team Production. Directed videos for artists including Medy, Shiva, Side Baby, and Mara Sattei between 2022 and…