LoOney - Jutro (Pametnije Od Noći) by LoOney

What this video is

Released in 2004, 'Jutro (Pametnije Od Noći)' stands as a landmark artifact of the nascent Serbian urban music scene. LoOney is documented as the first Serbian RnB singer, and this self-published debut single represented an unprecedented fusion of American RnB sample culture — built on Judy Clay and William Bell's 1968 soul classic 'Private Number' — with Serbian-language vocal delivery. Released without major…

Why it matters

Pioneering document of Serbian RnB and hip-hop's transition from underground import culture to domestic original production. As LoOney's debut, it established a template for independent, self-directed Balkan urban music videos and demonstrated commercial viability of Serbian-language RnB within…

The director

Vladimir Marković (born December 4, 1980, Serbia) is a Serbian singer-songwriter, actor, filmmaker and comic artist. He rose to prominence as a child actor before adopting the alias LoOney in 1999. He began directing and editing hip-hop music videos in 2002,…