Keith Sweat - Twisted

What this video is

Released June 1996 at the commercial zenith of contemporary R&B, 'Twisted' arrived as new jack swing's angular rhythms were softening into the smoother, more seductive sound that would define late-90s urban soul. The track featured Kut Klose, a female R&B trio, underscoring the era's convention of male-female call-and-response slow jams. The single spent three weeks at #1 on the Billboard Hot R&B chart and peaked…

Why it matters

Represents the peak commercial moment of mid-90s contemporary R&B slow jam tradition. 'Twisted' exemplifies the genre's hallmarks: sensual call-and-response vocal interplay, lush production, and an emotionally direct performance aesthetic. Its chart dominance (#1 R&B, #2 Hot 100) and Paul Hunter's…

The director

Emmy-nominated American filmmaker and co-founder of PRETTYBIRD production company. Graduated from Cal State Northridge with a degree in Radio, TV & Film. Entered music video directing in 1995. By 2004, the Washington Post named him one of the most seminal…