Eazzy - Emergency ft. Stonebwoy ft. Stonebwoy

What this video is

Released in August 2014 at the height of Ghana's mid-decade Afrobeats and Hiplife commercial surge, 'Emergency' represents a strategic pairing of Eazzy — one of Ghana's most prominent female pop artists — with Stonebwoy, then rising as a dominant dancehall force in West Africa. The collaboration reflects the era's cross-genre synergy between Hiplife, Afrobeats, and Jamaican-influenced Ghanaian dancehall. The…

Why it matters

A representative artifact of the Ghanaian Afrobeats/Hiplife-dancehall crossover moment of the early-to-mid 2010s. The Eazzy–Stonebwoy pairing illustrates the commercial logic of genre fusion in Ghana's competitive music market, and the video's production — directed by one of Ghana's leading visual…

The director

Nana Kofi Asihene (born 13 June 1980, Accra, Ghana) is a Ghanaian music video director, creative consultant, film producer, and filmmaker. He is Creative Lead at NKACC, a Ghana-based film and brand communications company. He has directed over 100 music…