Anastacia Absolutely Positively - Anastacia Absolutely Positively

What this video is

Produced during Anastacia's fourth studio album cycle (Heavy Rotation, 2008), 'Absolutely Positively' represents a label-directed pivot toward an 'urban dance' sound, with the song written by Ne-Yo and produced by Chuck Harmony. The video arrives at a moment when European pop acts were widely adopting contemporary R&B production aesthetics to remain commercially competitive. Critics noted the song's Motown-like and…

Why it matters

Documents the late-2000s convergence of European mainstream pop and American contemporary R&B in a Mercury Records promotional context. Represents Anastacia's stylistic pivot under label direction toward Ne-Yo-penned urban soul material, illustrating how established pop acts adopted R&B production…

The director

Nigel Dick (born 21 March 1953, Catterick, North Yorkshire) is a British-American music video director and filmmaker based in Los Angeles. He studied architecture at the University of Bath before entering the record industry at Stiff Records. In the…