MIKE JAGGERR - AWAY DIRECTED BY CREATIVE CONTROL

What this video is

Released in early 2011, 'Away' and its video represent a defining artifact of the blog-rap and mixtape ecosystem that flourished in the post-recession period. Mike Jaggerr, an unsigned rapper from Delaware/Brooklyn, leveraged the free mixtape model (via DatPiff, AllHipHop, DJBooth) and co-signs from established tastemakers — including MTV's Sway Calloway, OkayPlayer, and production team Creative Control — to…

Why it matters

A representative video artifact of the 2010–2012 unsigned hip-hop mixtape movement, 'Away' documents the convergence of confessional lyrical rap, DIY video production by credentialed creative teams (Creative Control), and digital tastemaker ecosystems (DJBooth, OkayPlayer, AllHipHop). Its…

The director

Creative Control is a music video and creative production team active in the early 2010s hip-hop space, credited with video work for artists including Kanye West, Erykah Badu, and Curren$y, as well as emerging unsigned talent such as Mike Jaggerr. The team…