The Concretes - You Can't Hurry Love

What this video is

Released as The Concretes' debut international single in 2003 (Scandinavia) and re-released in the UK in June 2004, 'You Can't Hurry Love' arrived at a moment when Swedish indie acts were gaining significant international traction via EMI licensing deals and MTV2 programming. The video's stark, desaturated still-photography aesthetic deliberately eschewed the glossy production values then dominant in mainstream…

Why it matters

Represents a key document of early-2000s Scandinavian indie pop's international breakthrough moment. The stills-based video format was an unconventional choice that aligned the band's aesthetic with art photography rather than pop spectacle, reinforcing their critical positioning. The single's…

The director

Thomas Klementsson (b. 1974) is a Swedish fashion photographer and director based in Stockholm. He was awarded Photographer of the Year at the Elle Awards in 2002. He works editorially for publications including Nylon, Elle, and Plaza, and commercially for…