Joss Stone - Super Duper Love

What this video is

Released May 2004 as the second single from Joss Stone's debut album The Soul Sessions, 'Super Duper Love' arrived at the crest of a UK neo-soul revival that brought artists like Stone, Amy Winehouse, and others to international attention by channeling classic American Southern soul and Motown through a contemporary British lens. Stone's cover of the obscure 1975 Sugar Billy original introduced the song to a mass…

Why it matters

A landmark artifact of the early-2000s neo-soul crossover moment, demonstrating how vintage American R&B source material could be recontextualized for mainstream pop consumption. The LaChapelle-directed visual language amplified the song's retro-soul identity into a vibrant, commercially polished…

The director

David LaChapelle (born March 11, 1963, Hartford, Connecticut) is an American photographer, music video director, and film director. He began his career at Andy Warhol's Interview magazine and developed a signature style described as 'kitsch pop surrealism'…