DaniLeigh - Heartbreaker

What this video is

Released in August 2022 as the second official video from DaniLeigh's EP My Side (Def Jam Recordings, July 22, 2022), 'Heartbreaker' arrived as part of DaniLeigh's first new music since her 2020 album Movie. The EP represented a confessional turn for the artist, with production from Rodney 'Darkchild' Jerkins, Street Symphony, and VScript anchoring the sound in classic R&B lineage. The video's MTV Live and MTVU…

Why it matters

Represents the 2022 wave of confessional, choreography-forward R&B music videos released by established mid-tier Def Jam artists post-pandemic. The Rodney Jerkins production lineage connects the track to a decades-long tradition of polished urban R&B, while the minimalist visual execution reflects…

The director

Maxx & Madison are a sibling directing duo who grew up between Philadelphia, New Jersey, and New York City. They have worked with major brands including the NBA, Nike, Athleta, and Instagram/META, and have delivered projects for labels including 10k…