Prince - Love Sign

What this video is

Released in 1994 at the height of Prince's public battle with Warner Bros. Records — a period during which he changed his name to an unpronounceable symbol and operated independently through NPG Records — 'Love Sign' served as the lead single for the 1-800-NEW-FUNK compilation, one of Prince's earliest direct-to-fan distribution experiments. The song's anti-violence message and its pairing with Nona Gaye (daughter…

Why it matters

Represents a pivotal mid-90s convergence of funk-soul R&B and hip-hop visual culture, with cross-genre creative collaboration (Prince + Ice Cube) that anticipated later genre fusion norms. Stands as a document of Prince's Warner Bros. rebellion era and independent label experimentation, as well as…

The director

O'Shea Jackson (born June 15, 1969, Los Angeles, CA), known as Ice Cube, is an American rapper, actor, and filmmaker. He rose to prominence as lead rapper and primary songwriter for N.W.A on their landmark 1989 debut Straight Outta Compton. After leaving…