Mercury Rev - In A Funny Way

What this video is

Released in early 2005 as a UK single from The Secret Migration (V2 Records), 'In A Funny Way' arrived during a moment when the British music press was pivoting toward the post-punk revival and Arctic Monkeys-era indie rock, leaving Mercury Rev — long celebrated in the UK for Deserter's Songs (1998) — somewhat adrift of prevailing trends. The Secret Migration represented the band's most melodically accessible and…

Why it matters

Mercury Rev occupy a singular position in 1990s–2000s alternative rock: a band that traversed noise-rock, avant-psychedelia, and orchestral Americana across six albums. 'In A Funny Way' represents their most concentrated attempt at melodic accessibility within a psych-pop framework. As a promo…

The director

Andy Poyiadgi is a London-based director, writer, and illustrator. He began his career creating award-winning promotional films for the BBC, directing campaigns for Top Gear, Robot Wars, and the launch of BBC Four. He subsequently directed commercials for…