Sam Beam and Jesca Hoop - Every Songbird Says

What this video is

Released April 14–15, 2016, as the lead single video for the collaborative album 'Love Letter for Fire' (Sub Pop / Black Cricket Recording Co.), this video arrived at a moment when indie folk artists were embracing hand-crafted, artisanal visual identities as a counter-aesthetic to high-gloss pop production. The pairing of Iron & Wine's Sam Beam with Jesca Hoop was widely framed in the tradition of classic…

Why it matters

Represents a high-water mark for animated music video production within the indie folk genre of the mid-2010s, demonstrating how Sub Pop-affiliated artists leveraged European art-animation talent to produce visually distinctive promotional content that reinforced their anti-commercial aesthetic…

The director

Nacho Rodríguez is a Spanish animator and director based around the 'Mister Coo' universe, professionally active in 2D animation since 2002, working across short films, advertising, and video games. He previously served as animation director on Ubisoft's…