Big Sean, Hit-Boy - The One

What this video is

Released November 10, 2021, 'The One' arrives in the immediate aftermath of Big Sean and Hit-Boy's surprise EP What You Expect (October 28, 2021), a project that crystallized a broader early-2020s trend of rapper-producer collaborative short-form projects bypassing traditional album rollout cycles. The video's black-and-white studio vérité aesthetic visually echoes a broader hip-hop movement toward unfiltered…

Why it matters

Represents a refined strand of 2020s hip-hop visual culture in which production value is expressed through restraint rather than spectacle — black-and-white photography, natural environments, and documentary framing replacing the maximalist set-piece aesthetic. The video reinforces the legitimacy…

The director

Vince Corona is a music video director credited with directing the 2021 Big Sean and Hit-Boy visual for 'The One,' from their collaborative EP What You Expect. The video was edited by Brick Productions. No additional verified filmography details were…