Keano - Unliked You

What this video is

Released March 2020 on Epic/Sony, 'Unliked You' arrives at the apex of a UK pop-soul wave driven by streaming culture and social-media-inflected emotional language. The song's central metaphor — digitally erasing a romantic attachment by 'unliking' it — encodes platform behaviour (Instagram likes, social unfollowing) as emotional vocabulary, a hallmark of Gen Z pop songwriting circa 2018–2022. The track's 135 BPM…

Why it matters

Represents the early-2020s UK pop-soul confessional single format: streaming-optimised runtime (~3 min), hook-driven structure, social-media-native lyrical metaphor, and warm cinematic visual grammar designed for YouTube and playlist placement. The digital-vernacular title ('Unliked You') is a…

The director

Costa Schley is a music video director whose work appears on the portfolio site tillbeckert.de, credited alongside German-language urban and pop acts including Kontra K, Shindy, Bausa, and Apache 207, as well as international pop acts. The video for Keano's…