Add N to (X) - ＂Take Me to Your Leader＂

What this video is

Released in October 2002 as the lead single from Add N to (X)'s fifth and final album 'Loud Like Nature' on Mute Records, 'Take Me to Your Leader' arrived at the height of the electroclash movement — a moment when critics noted the band had pre-dated and helped shape the very genre surging around them. The band, founded in London in 1994 as fervent advocates of vintage analog synthesis against the rise of 'coffee…

Why it matters

Add N to (X) occupy a pivotal position in British electronic music, bridging post-punk, krautrock, industrial heritage (Cabaret Voltaire, Suicide, Neu!), and the early 2000s electroclash wave. 'Take Me to Your Leader' represents their most pop-accessible single, demonstrating that analog synth…

The director

Add N to (X) were a British electronic music trio — Barry Smith (Barry 7), Ann Shenton, and Steven Claydon — formed in London in 1994 and active until 2003. Signed to Mute Records in 1998, they released five studio albums and were known for their use of…