Ladytron - Seventeen

What this video is

Released in September 2002 as the lead single from Ladytron's second album Light & Magic, 'Seventeen' arrived at the apex of the UK electroclash wave, a movement blending early-1980s synth-pop with abrasive club energy. The track's minimalistic, repetitive lyrics—critiquing the fashion and entertainment industry's fetishization of teenage girls—gave the video a conceptual backbone that resonated with post-feminist…

Why it matters

A landmark electroclash single that helped define the early-2000s synth-pop revival in the UK. Blending arpeggiated synth riffs, processed vocals, and themes of objectification, the track drew comparisons to early-1980s new wave while staking out a distinctly contemporary icy detachment. Its remix…

The director

Award-winning UK writer/director and motion graphics artist. Graduate of St Martins School of Art's Graphics Audio Visual department. Built career in motion design for UK and European television channels before transitioning to music video direction.…