Great White - Lovin' Kind

What this video is

Released in early 1991, 'Lovin' Kind' arrived as the hair metal genre faced its commercial twilight, with grunge beginning to coalesce in Seattle. Great White's 'Hooked' album represented a deliberate stylistic maturation — Q Magazine described it as 'relaxed, mellow and endearing' — and the music video reflects this shift. The use of a wedding photograph as a narrative anchor, combined with Isham's…

Why it matters

Documents a pivotal stylistic inflection point in LA hard rock: Great White deploying MTV's power-ballad visual grammar (black-background isolation, narrative photograph inserts, slow pacing) to reposition themselves as blues-influenced adult rock artists. A Wayne Isham credit simultaneously with…

The director

Wayne Isham (born December 2, 1958, Vinita, Oklahoma) is an American music video and film director with over 150 credits since the 1980s. A UC Santa Barbara alumnus, he cited David Bowie's 'Ashes to Ashes' as his creative inspiration. He became the defining…