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Sons Of Sylvia - Love Left To Lose

2010 · Post-Idol Country-Pop Crossover Era (2010) · music video
Sons Of Sylvia - Love Left To Lose music video
2010Post-Idol Country-Pop Crossover Era (2010)Nashville country-pop crossover / post-reality-TV major-label mainstream country 2010Dir. Wayne Isham

What this video is

Released in April–May 2010 as the debut single from Sons of Sylvia's album 'Revelation' (Interscope/19 Recordings), 'Love Left to Lose' arrived at the intersection of American Idol promotional culture and the Nashville crossover boom. The brothers — Adam, Ashley, and Austin Clark — had won Fox's The Next Great American Band in 2007 as The Clark Brothers before renaming themselves Sons of Sylvia in October 2009 in…

Why it matters

Represents a key artifact of the 2010 Nashville-to-mainstream pipeline facilitated by reality television. The production blends country instrumentation (dobro, mandolin, fiddle) with polished pop-rock production aesthetics, exemplifying the post-Idol era crossover strategy. The Ryan Tedder…

The director

Wayne Isham (born December 2, 1958, Vinita, Oklahoma) is an American film and music video director who attended UC Santa Barbara. He co-won MTV's Michael Jackson Video Vanguard Award alongside Bon Jovi in 1991, won the Latin Grammy for Best Short Form Music…

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