PJ Harvey - Good Fortune

What this video is

Released in November 2000, 'Good Fortune' arrived at a pivotal moment in PJ Harvey's career: the transition from the confrontational, critically admired art-rock of her early catalogue toward a more expansive, melodic sound shaped by time spent in New York. The video, however, is decisively British — shot on the nocturnal streets of London, it grounds the New York romanticism of the album's lyrical themes in the…

Why it matters

A landmark document of British alternative rock's early-2000s visual identity. The video's refusal of studio artifice in favour of location-based performance realism set it apart from contemporaneous MTV-era production. Muller's observational, atmosphere-first directorial approach amplifies…

The director

Sophie Luise Elisabeth Muller (born 31 January 1962, London) is an English music video director who has directed over 300 music videos. She trained at Central St Martins and the Royal College of Art. Awards include a Grammy for Annie Lennox's Diva video…