Jay-Z & Kanye West - Ni＊＊as In Paris (Explicit)

What this video is

Released February 9, 2012, 'Niggas In Paris' was the fourth single from Watch the Throne, the landmark 2011 collaborative album by Jay-Z and Kanye West released via Roc-A-Fella, Roc Nation, and Def Jam. The album debuted at No. 1 on the Billboard 200 and broke the iTunes Store first-week sales record at the time. The track won Best Rap Performance and Best Rap Song at the 55th Grammy Awards (2013). The song became…

Why it matters

Represents the apex of the luxury rap concert-video form: a genre document in which arena performance footage, kaleidoscopic post-production, and strobe aesthetics replace traditional narrative to assert cultural supremacy. The video's epilepsy warning and sensory overload approach…

The director

Kanye West (born June 8, 1977; now legally Ye) is a Grammy-winning rapper, producer, and visual artist whose directing credits include music videos such as 'Niggas In Paris' (2012), 'I Love It' (2018), and 'Come to Life' (2021), as well as the long-form film…