The Saturdays - Up

What this video is

Released in autumn 2008 as the second single from The Saturdays' debut album Chasing Lights, 'Up' arrived at the height of a resurgent UK girl-group moment. The British-Irish quintet occupied the same competitive pop landscape as Girls Aloud and the Sugababes, and the 'Up' video visually codified the group's identity through a colour-coding system (one hue per member) that functioned as both branding and…

Why it matters

A defining artefact of late-2000s UK electropop, 'Up' and its video established the template for The Saturdays' visual identity: colour-coded performance spectacle, precision choreography, and high-concept but commercially legible set design. Critics noted its 'robotic disco-pop' quality and…

The director

Award-winning British film director, creative director, art director and set designer. Graduate with distinction from London's Royal College of Art. Formed the collaborative duo 'The New Renaissance' with Carolyn Corben, producing high-fashion/film fusions…