Goldfrapp - Number 1

What this video is

Released October 2005 as the second single from Goldfrapp's third album 'Supernature' (Mute Records), the video arrived during a peak moment of UK art-electronic crossover into mainstream pop culture. 'Supernature' debuted at number two on the UK Albums Chart, and 'Number 1' reached number nine on the UK Singles Chart while topping the US Billboard Hot Dance Club Play chart — Goldfrapp's second consecutive US dance…

Why it matters

A landmark of mid-2000s UK synth-pop video craft: the 'Number 1' video exemplifies the era's investment in high-concept narrative absurdism over pure performance footage. Its use of full practical creature prosthetics in a slick HD-digital production environment was technically ambitious for the…

The director

British director, editor and artist born in Billericay, Essex. Holds a 1st Class Hons degree in Fine Art–Sculpture from Sheffield Hallam University. Built her reputation directing music videos for artists including Kylie Minogue, Garbage, Björk, Primal…