Jamiroquai - You Give Me Something

What this video is

Released in November 2001 as the second single from Jamiroquai's fifth album A Funk Odyssey, 'You Give Me Something' arrived during a moment of renewed mainstream appetite for British funk and groove-oriented pop. The video's production was materially shaped by the events of 11 September 2001, forcing a pivot from an international shoot to a domestic London venue (ExCeL, Docklands). The video also intersected with…

Why it matters

Represents the commercial apex of British acid jazz's evolution into polished mainstream funk-pop. The track and video signal Jamiroquai's successful repositioning from the niche acid jazz underground of the early 1990s toward a broader pan-European pop-dance audience, peaking at No. 16 on the UK…

The director

British director and producer born in Billericay, Essex. Holds a First Class Honours degree in Fine Art – Sculpture from Sheffield Hallam University. Began directing music videos in the mid-1990s, winning Best New Director at the 1998 CAD Awards. Rose to…