Jamiroquai - Blue Skies

What this video is

Released in autumn 2010 as the second single from 'Rock Dust Light Star' — Jamiroquai's first studio album in seven years — 'Blue Skies' marked the band's attempted return to mainstream visibility after a prolonged hiatus. The video's road-trip narrative, shot in the sun-scorched deserts of Almería (a location historically used in Spaghetti Westerns), evokes themes of escape, freedom, and open horizons that mirror…

Why it matters

As a funk-inflected rock crossover track promoted through a high-production HD location video, 'Blue Skies' exemplifies the post-2000s challenge for legacy funk and acid jazz acts to maintain visual relevance in the YouTube era. The road-movie format sidesteps conventional performance tropes in…

The director

Howard Douglas Greenhalgh (b. 19 February 1963, Halifax, West Yorkshire) is a British director of music videos and advertising. He studied at the Royal College of Art and rose to prominence in the early 1990s, directing over 60 music videos across pop, rock,…