Jamiroquai - Blow Your Mind

What this video is

Released 24 May 1993 on Sony Soho Square, 'Blow Your Mind' arrived during the peak commercial breakthrough of British acid jazz, a scene centred on London clubs that fused 1970s funk, soul, and jazz with early-90s youth culture. Jamiroquai's debut album Emergency on Planet Earth (June 1993) reached number one on the UK Albums Chart and sold over 1.2 million copies worldwide. The video's black-and-white 1970s club…

Why it matters

A foundational artifact of the early-90s British acid jazz movement, this video documents Jamiroquai at their most raw and club-oriented, before the band's later shift to higher-budget, effects-driven promos. The choice of a monochrome, 1970s club setting visually codified the genre's retro-funk…

The director

Vaughan Arnell (b. 1961) is a British music video and commercials director who formed the duo 'Vaughan & Anthea' with Anthea Benton in 1982. Benton, who began her career as a fashion designer, transitioned into directing that same year. The duo worked…