AllttA - Bucket (20syl Remix) - OFFICIAL VIDEO

What this video is

Released in 2018, this video sits at the intersection of French electronic music visual culture and American independent hip-hop aesthetics. AllttA — the duo of veteran French producer 20Syl (of C2C) and West Coast rapper Mr. J. Medeiros (formerly of Procussions) — occupied a transatlantic creative space with no mainstream commercial precedent. The choice of ELMØ, a Parisian motion-design studio, to direct the…

Why it matters

Represents a strand of late-2010s electro-hip-hop visual production where motion design studios replaced traditional video directors, particularly within the French independent scene. ELMØ's fully-CG approach for a hip-hop remix video was notably unconventional, signaling a broader shift toward…

The director

ELMØ is a Paris-based multi-disciplinary creative studio specializing in 2D, 3D, and motion design. Renowned for playful, boundary-pushing work across art direction, commercial, and music video contexts. The studio has collaborated with brands including…