Ava Max - OMG What's Happening

What this video is

Released October 29, 2020, during the height of COVID-19 pandemic restrictions, this video functions as an archetypal escapist fantasy: open desert highways, fast cars, and female camaraderie offered audiences an antidote to lockdown confinement. The song was contextualised by critics including Jon Pareles of The New York Times as part of a 2020 disco revival wave alongside Doja Cat's 'Say So' and Dua Lipa's 'Don't…

Why it matters

A defining example of the 2020 streaming-era disco-pop revival, this video synthesises the genre's retro-sonic identity with a visually contemporary, high-octane Americana aesthetic. Hannah Lux Davis's signature maximalist pop-video grammar — rapid cutting, theatrical costuming, narrative…

The director

Hannah Lux Davis (born May 17, 1986, Bellevue, WA) is an American music video, commercial, and film director. She graduated from the Los Angeles Film School in 2006 and broke through directing Lil Wayne, Drake, and Future's 'Love Me' (2013). Known for…