The Connells - Maybe - music video directed by Norwood Cheek and Grady Cooper

What this video is

Released in 1996, 'Maybe' arrived at a pivot point for The Connells: following the surprise European breakthrough of '74–'75, the band returned with Weird Food and Devastation, a post-grunge-inflected departure from their signature jangle-pop. The video reflects the Chapel Hill, NC indie scene's mature phase—a community that had produced nationally recognized acts and cultivated its own visual language through…

Why it matters

The video is a document of the Chapel Hill indie rock scene's visual aesthetic at its mid-90s apex—DIY film production techniques applied to a band navigating the post-grunge alternative landscape. It represents the college-radio music video form at its most uncompromised: abstract,…

The director

Norwood Cheek (b. Dec 28, 1966, Eden, NC) is an American director, producer, and editor known for music videos and Super 8 filmmaking. He graduated from UNC Chapel Hill in 1990, began directing music videos for Chapel Hill indie bands in the early 1990s, and…