Jaill -The Stroller - Jaill -The Stroller

What this video is

Released in July 2010 alongside Jaill's Sub Pop debut album That's How We Burn, 'The Stroller' arrived at a pivotal moment for both the Milwaukee indie scene and the Sub Pop label's continued championing of regional American indie rock. The video reflects the grassroots, community-driven ethos of Midwest DIY culture: shot locally by a Milwaukee filmmaker on Bradford Beach, it eschews major-label production polish…

Why it matters

The video encapsulates the 2010 indie garage-psych moment—a genre space between surf rock nostalgia, post-punk urgency, and slacker pop accessibility. As the lead single and sole music video from That's How We Burn, it represents the high-water mark of Jaill's national exposure and stands as a…

The director

Cole Juntila is a Milwaukee-based filmmaker known locally as the director of the rock television program Rock 'n' Roller Remote Controller. Active in the Milwaukee independent film and music video scene circa 2010, Juntila brought a community-embedded, DIY…