Underworld - Jumbo

What this video is

Released in May 1999 as the second single from Beaucoup Fish — Underworld's most commercially successful album and a Mercury Prize nominee — 'Jumbo' arrived at the zenith of UK electronic music's mainstream crossover moment, three years after 'Born Slippy .NUXX' became a global phenomenon via the Trainspotting soundtrack. The video, produced entirely by Tomato (the art-design collective co-founded by Underworld…

Why it matters

As a progressive house / techno crossover single from Underworld's peak commercial period, 'Jumbo' and its Tomato-directed video represent the gold standard of late-1990s electronic music visual production: concept-driven, non-narrative, graphically sophisticated, and temporally synchronized to…

The director

Tomato is a London-founded (1991) multi-discipline art, design, and film collective comprising Steve Baker, Dirk van Dooren, Simon Taylor, John Warwicker, Graham Wood, Karl Hyde, and Rick Smith of Underworld, among others. Functioning as Underworld's primary…