Hudson Mohawke - Very First Breath ft. Irfane

What this video is

Released May 2015 as the lead single from Hudson Mohawke's second album Lantern on Warp Records, 'Very First Breath' emerged during a period of heightened crossover between UK experimental electronic production and mainstream pop-cultural visibility — HudMo was simultaneously active as a Kanye West collaborator. The video's neo-noir gang narrative with Korean subtitles and European arthouse sensibility reflects a…

Why it matters

Landmark example of mid-2010s Warp Records visual identity: experimental electronic music video adopting arthouse short-film grammar — slow editing, cinematic lighting, subtitled narrative — to elevate the single format. Bridges UK bass/beat music with European neo-noir cinema aesthetics,…

The director

Sam de Jong (b. 1986, Netherlands) studied documentary directing at the Dutch Film Academy in Amsterdam. He is a Dutch filmmaker known for feature films Prince (2015), Goldie (2019), and Met Mes (2022). Prince was presented at the 65th Berlinale's Generation…