Hudson Mohawke - Chimes

What this video is

Released September 29, 2014 via Warp Records, 'Chimes' arrived at a pivotal crossover moment for Hudson Mohawke, whose profile had been elevated by production work with Kanye West and his collaborative TNGHT project with Lunice. The track gained mainstream visibility through Apple's MacBook Air 'Stickers' TV advertisement, exemplifying the mid-2010s phenomenon of avant-electronic music entering mass consumer…

Why it matters

A landmark of the UK bass / post-wonky producer era, 'Chimes' represents Hudson Mohawke's most commercially penetrative solo statement prior to his second album Lantern (2015). Critically positioned as a leaner, more direct production style relative to his synths-heavy earlier work, it helped…

The director

South Korean photographer, art director, and filmmaker born 1992 in Seoul. Founder of the surrealist streetwear brand KUSIKOHC (launched 2016). Career spans graphic design, set design, art direction, and photography. Work has appeared in Vogue, Dazed, Vogue…