Tom Jones, The Cardigans - Burning Down The House

What this video is

Released September 1999 as the lead single from Tom Jones's 'Reload,' a landmark collaborations album pairing the Welsh veteran with contemporary acts. The Cardigans, a Swedish alt-pop band at the height of their international profile following 'Lovefool' (1996), brought indie credibility to Jones's reinvention. The cover of Talking Heads' 1983 new wave classic bridged generational gaps and genre boundaries —…

Why it matters

Represents the apex of the late-90s 'veteran reinvention' trend, wherein legacy artists were repositioned for younger audiences via collaborations with contemporary acts. The video's performance aesthetic and rapid MTV editing grammar reflect the dominant visual language of 1999 pop-rock. The…

The director

David Mould is a British music video director active from the 1990s through 2010s. His confirmed credits span a wide range of major-label artists including Oasis ('Stand by Me,' 1997), Evanescence ('My Immortal,' 2003), Blue ('Best of Blue,' 2004), Texas…