The Seahorses - Blinded By The Sun

What this video is

Released in July 1997 at the apex of the Britpop movement, 'Blinded By The Sun' arrived in a crowded but commercially fertile UK singles market — its chart neighbours included Oasis, The Verve, and The Charlatans. The Seahorses were a direct cultural product of the post-Stone Roses guitar lineage, fronted by John Squire, lending the band significant press weight and fan crossover. The song was written by vocalist…

Why it matters

A representative artefact of peak Britpop's guitar-rock mainstream, the video embeds the Seahorses within the era's visual grammar: naturalistic outdoor settings, band-forward performance footage, and sun-saturated framing that aligns with Britpop's romanticised Englishness. As the second single…

The director

British music video and commercial director. Attended St. Martin's College. Made his name directing promos in the mid-to-late 1990s, working with artists including Jamiroquai, Babylon Zoo, Tom Petty and the Heartbreakers, Des'ree, Simply Red, Richard…