Seafret - Fall

What this video is

Released in October 2019 as a lead single from Seafret's second studio album 'Most Of Us Are Strangers' (February 2020), 'Fall' arrived at a moment when British indie-pop acts were leveraging cinematic, high-concept music videos to assert artistic ambition in a streaming-dominated landscape. The WWI setting channels a distinctly British cultural memory — the centenary of the Armistice had passed in 2018, keeping…

Why it matters

A defining example of late-2010s British anthemic indie-pop video practice, where narrative conceptualism and historical visual metaphor replace performance-centric formats. The video reinforces Seafret's brand identity as emotionally literate storytellers and demonstrates a maturing music video…

The director

Stuart Alexander is a UK-based music video director, cinematographer, and editor operating worldwide (stuartalxndr.com). He is a frequent collaborator with Seafret, having directed their videos for 'Monsters', 'Loving You', and 'Fall'. His Instagram profile…