Deorro x Chris Brown - Five More Hours [Ultra Records]

What this video is

Released April 30, 2015, 'Five More Hours' sits at the apex of the mid-2010s EDM-pop crossover moment, when major-label dance acts routinely partnered with mainstream hip-hop and R&B stars to maximize chart reach. The video's Coachella framing was culturally precise: the festival had become the global symbol of aspirational festival lifestyle, and the song had actually premiered live when Chris Brown crashed…

Why it matters

Represents the commercial peak of EDM-pop crossover, where electro house producers partnered with R&B/pop vocalists to dominate Dance/Mix Show Airplay charts. 'Five More Hours' was Deorro's breakthrough in his home US market, reaching #1 on Billboard's Dance/Mix Show Airplay chart. The video…

The director

Los Angeles-based award-winning filmmaker and USC School of Cinematic Arts graduate. His portfolio has amassed over a billion views. Directorial credits span Justin Bieber, Aerosmith, Usher, Ariana Grande, Mary J. Blige, and blink-182, with VMA and Billboard…