Gloria Estefan - This Christmas

What this video is

Released in autumn 1993 to accompany Gloria Estefan's first Christmas album 'Christmas Through Your Eyes' on Epic Records, this video represents the intersection of the early-90s adult contemporary holiday market with Estefan's broader Latin-pop crossover moment following the Grammy-winning 'Mi Tierra'. The album peaked at number 43 on the US Billboard 200 and number nine on the Top Holiday Albums chart, eventually…

Why it matters

Represents the adult contemporary holiday music video format at its commercial peak in the early 1990s. The jazz-pop treatment of a classic Christmas standard, combined with warm theatrical production values, exemplifies how major-label artists used holiday content to maintain chart presence and…

The director

Alberto Tolot: Italian-born photographer and director, raised near Venice and trained in Milan's fashion and commercial world before relocating to the United States, where he became a prolific music video director. Known for directing Gloria Estefan's 'Hold…