Ridillo - Mangio Amore (1998)

What this video is

Released in 1998 as the lead single from 'Ridillove', 'Mangio Amore' arrived at the commercial peak of Ridillo's early career. The band had founded their reputation by fusing international Black American funk and soul idioms with Italian melodic sensibility and ironic humour — a formula rare in the domestic market. The late-1990s Italian mediascape was defined by MTV Italia, Radio Capital, and Videomusic, all of…

Why it matters

A landmark artifact of 1990s Italian funk-soul crossover, 'Mangio Amore' demonstrates how Ridillo successfully localised an international genre by embedding it within Italian lyrical wit and melodic tradition. The single's success positioned them as standard-bearers of 'Funk Made in Italy', a…