STIR - New Beginning

What this video is

Released in March 2000 as the lead single from Stir's second Capitol Records album Holy Dogs, 'New Beginning' arrived at a transitional moment in mainstream rock radio — post-grunge had matured into a polished, multi-format format spanning active rock, mainstream rock, and Triple-A. The St. Louis trio, produced by Howard Benson (P.O.D., Zebrahead), had been described by radio program directors as the 'new golden…

Why it matters

Represents a well-documented but undercharted strand of early-2000s Capitol Records alternative rock — melodic, radio-optimized post-grunge with broad multi-format appeal. The production by Howard Benson, who would go on to define the sonic template of 2000s alt-rock, makes this an early artifact…