Jamie Cullum - Don't Stop the Music

What this video is

Released in late 2009, this video sits at the intersection of two distinct cultural moments: the late-2000s British jazz-pop crossover movement — of which Jamie Cullum was a leading figure on Decca Records — and the mainstream popularisation of Rihanna's 2007 pop catalogue. Cullum's acoustic reinterpretation of 'Don't Stop the Music' replaced its electro-house production with jazz piano and brushed drums,…

Why it matters

Represents a defining example of late-2000s jazz-pop crossover video aesthetics: high-energy editing married to intimate acoustic performance, bridging jazz credibility with mainstream pop accessibility. Documents how jazz artists on major labels negotiated visual identity within a pop-video…

The director

Marc Silver is a British filmmaker and Director/DoP. Prior to documentary filmmaking, he served as Creative Director of content for musicians including Jamie Cullum, Nitin Sawhney, and Michael Nyman. He is a two-time Sundance award winner and…