COSIMA - Philly

What this video is

Released in early 2021 amid ongoing COVID-19 lockdowns, 'Philly' emerged as the lead single of COSIMA's most ambitious project to date — the seven-track EP 'The Fun Is Here?' COSIMA developed the material during a period when recording studios were closed and live performance was suspended, choosing to compile and release the project rather than wait indefinitely. The video's vibrant, Milan-shot theatricality and…

Why it matters

COSIMA's 'Philly' sits at the intersection of UK neo-soul, contemporary R&B, and pop — drawing on a lineage from Sade and Erykah Badu while asserting a distinctly South London sensibility. The track and video helped position COSIMA for US market entry (her album debuted stateside in February…

The director

COSIMA is a singer, songwriter, producer and director from Peckham, south-east London. She has maintained near-total creative control across her career, self-directing the majority of her music videos and handling her own styling. She founded her own…