Maya Payne - make up my mind

What this video is

Released in 2019 as the visual companion to a 2018 single, this video exists at the intersection of New Zealand's thriving independent pop ecosystem and the global streaming-first release model. Maya Payne, a Christchurch-born artist who independently founded Rolley Records and charted her debut EP at #6 on the New Zealand album charts, exemplifies a generation of Antipodean artists achieving international reach…

Why it matters

Represents the mature phase of New Zealand electro-indie-pop, a genre strand that gained global traction from artists like Lorde and was sustained by self-releasing acts operating through streaming virality. Make Up My Mind demonstrates the genre's pivot from EDM-influenced production toward more…